The most cost effective way to reach the widest audience across specialist markets.
Simple yet efficient way to get a product’s data and value proposition across to a potential customer.
Format is attractive and user friendly so chances of retention & widest possible readership increased.
Nearly two million postal mailings per annum, covering 30 markets: typically packs are published bi monthly.
In today’s market measurement has become increasingly difficult to assess as the web drives prospects to sites rather than respond by post or call.
AJP’s track and trace technology assists clients measure the real results of the response to an advertisement from a card.
For example, a company called SME Sales Ltd, their usual address might be www.smesales.co.uk, however a new domain is registered: www.smesales.org and is published on their card or eBook. The number of unique visits can be measured and then routed to the real web site www.smesales.co.uk, in real time, via an AJP management tool that allows clients to gather information and calculate statistics.
Clients can distinguish what’s an AJP lead vs. those generated from other marketing activity whether using their own business intelligence tools or AJP’s.
Product Card Listing
‘We have decided to make your Total Facilities pack one of our main advertising spends this year!! ‘
‘Whenever we think about a high quality mailing for new business prospects we think AJP’
HELO Childcare Products
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